Some rides are about chasing numbers. This one was about sharing something new with the people who make our community what it is.
From the STOX headquarters, thirty cyclists set off for a 40 km loop, all in our new cycling socks. It was the perfect first outing to feel the comfort, the support and the difference over every stretch of tarmac. The pace stayed steady, conversations flowed and the group found an easy rhythm.
The route had a bit of everything: wide roads for riding side by side, short climbs to lift the heart rate and smooth sections where the peloton hummed. By the time we rolled back in, the socks had done their job quietly and the ride turned into a gathering. Pizza fresh from the oven, drinks on the table, talk of the next route already underway. More than just the launch of a new product, it felt like the start of something bigger: another step in growing the STOX cycling community.