First Strides

In London City

Running Community

Twenty runners. Six kilometres. One city that never slows down. Our first London Social Run with Altra Running was about more than pace, it was about connection, discovering the city on foot and taking the first step toward a bigger STOX crew.

STOX Energy Socks

From street to skyline

Our first London Social Run kicked off in the heart of the city with Altra Running. We weren’t chasing personal records, we were chasing connection. Narrow streets, wide bridges, the roar of traffic and the steady pull of the Thames. London’s pulse, one stride at a time.
Some ran in STOX for the first time, others had been with us for years. It didn’t matter.
Everyone showed up for the same reason: to move, to meet and to make a city feel smaller.
The route wound past iconic streets and hidden corners, each kilometre sparking more conversation. By the finish, twenty strangers had turned into the beginnings of a crew.
And because recovery is part of the ritual, we wrapped it up the STOX way: sports massages, plenty of pizza and a plan to do it all again.
This wasn’t just a run, it was our first step into London. And we’re only getting started.